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Strategy’s Bitcoin-treasury edge is eroding as JPMorgan and Morgan Stanley roll out leveraged Bitcoin products, tightening margins and pressuring MSTR’s downtrending stock.
Summary
- JPMorgan and Morgan Stanley launched leveraged Bitcoin-linked structured products tied to ETFs, giving institutions upside with downside buffers.
- Strategy’s stock has trended lower since mid-October after higher margin requirements, short trades, and scrutiny of peers like Metaplanet.
- The entry of major banks into Bitcoin products challenges Strategy’s role as the primary corporate Bitcoin proxy for institutional investors.
Strategy Inc. is confronting increased competition as JPMorgan Chase and Morgan Stanley introduce Bitcoin-linked investment products, according to market analysts tracking the corporate cryptocurrency sector.
The two major banks have launched leveraged products tied to Bitcoin, including structured notes linked to the iShares Bitcoin Trust ETF, according to product filings. The offerings provide institutional investors exposure to Bitcoin with upside participation while incorporating downside risk management features through capped returns and downside buffers.
The new products represent competition for Strategy‘s business model of accumulating Bitcoin on its corporate balance sheet. The company has positioned itself as a leader in holding Bitcoin as a corporate treasury asset.
Strategy stocks face duress from major banks
Several developments in recent months have affected Strategy’s market position. In May, short-seller Jim Chanos announced a trade described as long Bitcoin (BTC) and short Strategy, according to public statements. In July, JPMorgan raised margin requirements for trading Strategy stock, a move market observers characterized as limiting leverage and creating potential selling pressure.
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Following those events, Metaplanet, a company that has adopted a Bitcoin-holding strategy similar to MicroStrategy’s approach, announced a capital raise that drew scrutiny from MSCI, according to company disclosures. The timing of these developments, combined with the banks’ product launches, has led some market participants to question whether the actions represent a coordinated effort.
If this hated stock turns- it will be the MOST HATED SQUEEZE.$MSTR pic.twitter.com/OEEZQEFgL9
— Prof (@Prof_heist) November 26, 2025
Strategy’s stock has been in a downtrend since mid-October, according to trading data, breaking through key support levels. The stock has exhibited lower highs and bearish momentum in recent months.
The entry of major financial institutions into Bitcoin-linked products marks a shift in the landscape for corporate Bitcoin holdings and institutional cryptocurrency investment vehicles.
Read more: Grayscale Dogecoin ETF launch sees lower volume than analysts projected
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